I currently work for an advertising agency focused on advising companies in the food and gastronomy market.

Below you will find examples of my work as a Community Manager for the restaurant Xo on Elm Restaurant, located in Manchester U.S.

 

Feed: Before and After

 

Before starting to work with the brand, I realized that although some of the photos in the feed were good, it gave a visual sense of disorder. That’s why I decided to create a visual and graphic harmony with the help of images taken from free banks pictures, and professional photographs of the restaurant’s food.

 

Before. Credits: Xo on Elm Restaurant Instagram

 

I tried to highlight the colors of the brand in order to create a more professional concept that would draws people’s attention. Always keeping in mind that the main focus of Instagram is the photo.

The final result shows a harmony of color between the continuity of the pictures, what gives us as a final result a more colorful and attractive feed.

After. Credits: Xo on Elm Restaurant Instagram

 

Content: Before and After

 

Although captions can be up to 2,200 characters in length, experts in the field suggest to keep it simple and just write 125 characters or less.

Before. Credits: Xo on Elm Restaurant Instagram

 

At the beginning they were writing too much without seeing any feedback from the followers, that’s why I decided to start writing less and change the writing style for something more interesting that could convey the essence of the brand, and attract the attention of our target audience.  When I switched the method, we begin to see more interaction on the part of the users such as more comments and likes.

 

After. Credits: Xo on Elm Restaurant Instagram

 

Instagram Stories: Before and After

 

At the beginning, the brand did not frequently use some of the tools that Instagram offers to users, such as the stories in their account, so the content could often be unattractive and repetitive.

 

Before. Credits: Xo on Elm Restaurant Instagram

 

I decided to change that dynamic, share stories more frequently and use other tools within stories such as the location, hashtag, gifs, questions, pool and quizzes among others, in order to connect with users in a more fun way. I also decided to share more nutritious content, such as fun facts about food, along with colorful images.

 

After. Credits: Xo on Elm Restaurant Instagram

 

Posted by:karlisherrera